Wednesday, May 27, 2020
There are a copious of characters that play some vital role in Chronicle of a Death Foretold Ã¢â¬â minor or major Ã¢â¬â that individually pose as an example or symbol for a theme or idea. Consider the bishop, who only appears momentarily in the beginning of the story to cross himself from a distance. His behavior is befitting that of a religious figure, who neither shows passion nor concern for his duty to the masses as a representative of God. Observe Bayardo San RomanÃ¢â¬â¢s sisters who cry excessively to hide their shame of his failed marriage; highlighting the importance of keeping up appearances for the public eye. The colonel as well, plays a significant role in his meek attempt at stopping the twins from killing Santiago. In spite of his position of authority, the colonel evidently places society and tradition first before his duty to the law, thus exemplifying the corruption prevalent in the societyÃ¢â¬â¢s jurisdiction. With all of these examples, it is manifest that the novella is rich with meaning, as even the smallest of roles contribute to illustrate a concept or subject matter present in the story. However, the question used to instigate this analysis is, among all of these characters, are there any winners in Gabriel Garcia MarquezÃ¢â¬â¢s Chronicle of a Death Foretold? Is it Angela, for having successfully placed the blame on Santiago, whom she clearly shows no particular attachment to? Is it the Vicario twins for restoring honor to their family name despite their obvious reluctance to do so? Is it the respectable Cristo Bedoya, who runs all over town at the end of the story in a futile attempt to warn Santiago of the planned murder? Or perhaps it is all of society, who have, in their collective unconscious, permitted the murder to happen out of their honor-killing ideology. Based upon scrutiny and assessment, the answer would have to fate. Fate is the only winner of the story; the only one who appears to have had everything go according to her plan. From the very beginning readers are given a glimpse of fate at work. An example of which is how, on the morning of his death, Santiago leaves the house through the front door, which, Ã¢â¬Å"except for festive occasions, remained closed and barred.Ã¢â¬ Ironically, this is the door Santiago chose to exit from, which happens to be where the Vicario twins were waiting with their knives to kill him. It is even more bizarre because Santiago left to receive the bishop who would be at the docks at the rear end of his house, so it would have been more efficient and convenient for him to have left through the commonly used rear door that Ã¢â¬Å"opened onto the street to the new docks.Ã¢â¬ Yet, Ã¢â¬Å"in spite of the fact that he would have to walk completely around the house in order to reach the docks,Ã¢â¬ i t was the front door, the door which would later be named Ã¢â¬Å"The Fatal DoorÃ¢â¬ because of this incident, that Santiago chose to go through. Moreover, there are multiple traces of magical realism within the novella that hint at FateÃ¢â¬â¢s influence, such as Clotilde ArmentaÃ¢â¬â¢s impression of Santiago when he exited the door of his house at dawn, remembering him to have Ã¢â¬Å"already looked like a ghost,Ã¢â¬ thereby symbolizing the idea that death is already upon him Ã¢â¬â there is no escaping it. Another prominent example is how Divina Flor thought she had seen Santiago enter the house and go upstairs to his room, and so believing that Santiago had safely escaped the Vicario twins. This was unfortunately only her imagination, a trick of the mindÃ¢â¬â¢s eye. If she had not mistakenly Ã¢â¬Å"seenÃ¢â¬ this, Santiago could possibly have had a chance to seek refuge in his house when the twins began to come after him. It is inexplicable as to why or how Divina Flor had this misleading vision. Its incomprehensibility can only be explained with the notion of the influence of an external force such as fate. To summarize, all of the events that lead up to SantiagoÃ¢â¬â¢s death prove to be preordained. Cristo Bedoya, for example, searched frantically for Santiago to warn him of his imminent death, but was always at the wrong place at the wrong time. Furthermore, he even grabbed SantiagoÃ¢â¬â¢s gun from the Nasar house in order to aid Santiago in protecting himself. However, he had not known that the gun was unloaded, and so his efforts were to no avail. The Vicario twins as well, waited for Santiago outside the rarely used front door because they expected him not to come out from there, but for whatever Ã¢â¬Å"fatal coincidence,Ã¢â¬ he did. Finally, Santiago could have been able to save himself in his own home, but by some horrible fate, his own mother locks the front door on him, for she had believed that her son was safely in his room. Thus, by FateÃ¢â¬â¢s hand, SantiagoÃ¢â¬â¢s mother as well had had a role in his murder. In conclusion, the characters of the story Ã¢â¬â in particular the main characters Ã¢â¬â are all victims of fate. Although Santiago is considered a tragic hero, fate can also be regarded as the true hero; the winner of the story. From SantiagoÃ¢â¬â¢s ominous dream, to having missed and overlooked crucial warnings of his death until the very end, Santiago Nasar is trapped in a web woven by Fate. He is her greatest victim.
Saturday, May 16, 2020
On January 1, 2016, the Institute of Contemporary History in Munich announced that it would publish a new edition of Adolf HitlerÃ¢â¬â¢s Mein Kampf after the expiry of the maximum copyright duration. This decision from the institute caught many people by surprise, considering that the largely anti-Semitic book was banned after the Second World War (BBC). Ironically, many scholars welcomed this move, stating that it could help humanity understand the intricacies of the Nazi regime. Some Jewish groups reacted in the same manner, auguring that it would shed more light on the Holocaust. However, despite the existence of several copies of the book, government officials were reluctant to have the book declared Ã¢â¬Å"open access,Ã¢â¬ fearing that it couldÃ¢â¬ ¦show more contentÃ¢â¬ ¦Pico, 457 U.S. 853 (also called The Island Trees Union Free School District vs. Pico). In this case, the Court had to rule whether the decision of the Board of Education at the Island Trees Union Free Sc hool District had acted in violation of the Constitution by censoring some books they considered inappropriate. They disputed eleven publications that were considered offensive for having content the school named Ã¢â¬Å"anti-Semitic,Ã¢â¬ Ã¢â¬Å"anti-Christian,Ã¢â¬ Ã¢â¬Å"anti-American,Ã¢â¬ and Ã¢â¬Å"filthyÃ¢â¬ (Legal Information Institute). In his ruling, Justice Brennan stated that students had the right to read whatever they wanted because joining a school did not amount to a legal curtailment of their constitutional rights. Justice Blackmun concurred with BrennanÃ¢â¬â¢s sentiments stating that it would be a curtailment of the First Amendment if school administrators were allowed to pull off books from libraries simply because they were opposed to the ideas in them. Some of the more recent publications that are censored in the United States include Dav PilkeyÃ¢â¬â¢s Captain Underpants, Looking for Alaska by John Green, The Bluest Eyes by Toni Morrison, and E. L. JamesÃ¢â¬â¢s now famous Fifty Shades of Grey. Most of these books are under censorship due to the moral implications of their content. It seems that any book that contains explicit sexual description or any other unethical conduct such as drug use may be restricted from general circulation. With regards to education, the popular view amongShow MoreRelatedThe Nazi Party Used During World War II Essay1673 Words Ã |Ã 7 PagesIn Germany, on January 1st, 2016, the copyright on one of the most anti-Semitic texts of the 20th century ran out after 70 years of halted publication (Thorpe 2015). The text in question, Mein Kampf (My Struggle), is an autobiography by the National Socialist leader Adolf Hitler, and a bible of Nazism in GermanyÃ¢â¬â¢s Third Reich. Mein Kampf was the political manifesto the Nazi Party used during World War Two which not only identified the Jews as racially inferior but indirectly justified the mass exterminationRead MoreSocial Organization And Language The Languages1950 Words Ã |Ã 8 Pages G., Laguna, E., Raymundo, C., 2011) Spanish is the dominant language of the Hispanic people. The two languages are English and Swahili. Families live in close-knit units with two or three generations in one household (Univ. of Pennsylvania, 2016). www.africa.upenn.edu/NEH/klanguages.htm. English is the most commonly spoken language within the United States, and the explanation for this is very simple. America, before gaining its independence, was a British colony. The country thereforeRead MoreCustomer Loyalty Program For Hotel Industry1786 Words Ã |Ã 8 Pages Individual Research Assignment Customer Loyalty By Ganna Kuzavova Professor: Janak Bhawnani Date: February 2nd, 2016 Table of Content: 1. What Is Customer Loyalty Program? Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦....3 2. Customer Loyalty Influence On Hospitality Industry ..Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.4 2.1. Advantages of CLP Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.4 2.2. Disadvantages of CLP Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦5 3. Frequent Business Travelers Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦6 4. Future Of Loyalty Programs In Hotel Industry Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Read MoreThe Attack On Pearl Harbor2762 Words Ã |Ã 12 Pages There are two important dates that reside in the American history in the last century: the Japanese attacks on Pearl Harbor on December 7, 1941 and the World Trade Center attacks on September 11, 2001 (as referred to as September 11th, or 9/11). On these two dates, the surprised events attacked on American civilians and military personnel. Both horrific events have many similarities and many differences in regards to who carried out the attacks, what the objectives were for the attacks and theRead MoreA Historical Analysis Of The Immigration Policy3994 Words Ã |Ã 16 PagesRunning head: IMMIGRATION POLICY 1 IMMIGRATION POLICY 2 A Historical Analysis of Immigration Policy Calli N. Morrison Constance R. Tullis School of Social Work University of Little Rock Author Note Calli N. 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The porpoise is to create an independent, committed and powerful team through theRead MoreJoyful Noise : Poems For Two Voices, Mayflies P. 15414 Words Ã |Ã 22 PagesChildrenÃ¢â¬â¢s Book promote cross-curricular learning 1. Joyful Noise: Poems for Two Voices, Mayflies p. 8, by Paul FleischmanÃ¢â¬â¢s Newbery Medal winner. Poetry encourages reading and the development of oral language. Writing poems provide techniques in writing, and enrich experiences across the curriculum. (Poetry) 2. Wake Up, ItÃ¢â¬â¢s Spring! By Lisa Campbell Ernst (fiction) Scholastic Award 3. 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Wednesday, May 6, 2020
TO WHAT EXTENT DID THE BATTLE AT THE RIO GRANDE CAUSE THE MEXICAN AMERICAN WAR? Leila Elhail History Extended Essay 12 Introduction April 25,1846 a Mexican Cavalry consisting of 3,000 men ambushed 70 US soldiers under Zachary TaylorÃ¢â¬â¢s command at the disputed area between the Nueces River and the Rio Grande. Mexican troops ended up killing 16 American Citizens. This led President James K. Polk to write a letter to Congress asking for a Declaration of War against Mexico on May 11, 1846. In his declaration of war he included the famous quote: Ã¢â¬Å"But now, after reiterated menaces, Mexico has passed the boundary of the United States, has invaded our territory and shed American blood upon the American soil. She has proclaimed that hostilities have commenced, and that the two nations are now at war.Ã¢â¬ Congress approved the Declaration of War after only a few hours of debate, and so on May 13, 1846 the United States of America declared war on Mexico. Though it seems like the main reason for the Mexican-American war was the shooting between American troops and a Mexican cavalry because of the fact that James K. Polk asked Congress for permission to declare war on Mexico right after the incident and the event was very prevalent in the letter, another reason for the Mexican American War may have been the popular ideology of Manifest Destiny. In 1845 John L. OÃ¢â¬â¢Sullivan coined the term Manifest Destiny. Manifest Destiny was the ideologyShow MoreRelatedThe Main Events And Struggles Of The War With Mexico1385 Words Ã |Ã 6 Pagesstruggles of The War with Mexico in 1846-1848 Andrew Windham Central High School November 9-15 5th Period Ã¢â¬Æ' Abstract An abstract paragraph is a summary of the impact of your research on your topic. It is not an introductory paragraph. It should be three to four sentences in length. The Main Events and struggles of The War with Mexico in 1846-1848 Your introductory paragraph starts here. It is an explanation of what or who your subject is. We will also talk about what events led to the war. We will talkRead MoreThe Mexican American War And Foreign Soil1081 Words Ã |Ã 5 PagesU.S. armed conflict chiefly fought on foreign soil; The Mexican-American War (1846-1848). Motivated by the U.S. President James K. Polk, who believed the United States had a Ã¢â¬Å"manifest destinyÃ¢â¬ to spread across the continent to the Pacific Ocean, he pitted a politically divided and militarily unprepared Mexico. A border skirmish along the Rio Grande started off the fighting and was followed by a series of U.S. victories. At the end of the war, Mexico had lost about one-third of its territory. LetÃ¢â¬â¢sRead MoreAmerican History : The Mexican American War Essay1413 Words Ã |Ã 6 Pagesformation of the United States, war has been a constant factor within the political sphere. From these wars the U.S obtained power, land, and status unseen and unparalleled by any civilization in humankind. One of the earliest wars that allowed the United States to grow into the global power it is today was the Mexican-American war. This war not only shaped American politics for decades, but also fueled the sectional crisis that culminated into the infamous Civil War. Being the new countryÃ¢â¬â¢s firstRead MoreMexican American War Essay4448 Words Ã |Ã 18 PagesIntroduction/Background The Mexican American War began on April 25, 1846. The war lasted two years losing many men on both sides. The Mexican war was the third major fought by the United States. In 1810, Miguel Hidalgo y Costilla triggers the beginning of MexicoÃ¢â¬â¢s fight for independence from Spain. Mexico gained its independence in 1821 after a long and bloody revolution against Spain. 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The Unites States declared war with Mexico, because they owned land that Americans desired, resulting in AmericaÃ¢â¬â¢s fulfillment of achieving their philosophy of Ã¢â¬Å"Manifest DestinyÃ¢â¬ . The blood boil of both countries caused a lot of bloodshedRead MoreThe United States And The Mexican American War1137 Words Ã |Ã 5 Pagestold Mexican leaders to name their price on California. The United States needed the land to fulfill their destiny to spread across the continent. Although the offer was a very generous Mexico declined. Thereby, American troops were sent down past the Nueces River to Ã¢â¬Å"pokeÃ¢â¬ or cause enough tension for Mexicans to fire upon American troops to start the first battle. The Mexicans believed the Nueces Riv er was the border of America and Mexico, but the United States believed that it was the Rio Grande
Tuesday, May 5, 2020
Question: Write a Strategic Management Case Study Report. Answer: Company Background Coca-Cola is a company that deals with the manufacture and sale of soft drinks. The company began in 1886 by a pharmacist who had created a soft drink that was later sold at soda fountains that later spread to other parts of the world(Foster, 2012). The company headquarters are based in Atlanta, Georgia, in the United States currently headed by Muhtar Kent, the CEO(Hays, 2010). It is the world largest beverage company dealing in the creation of non alcoholic brands like soda, juice, water, ready to drink coffee and teas and energy/sports drinks. According to the company website, the five beverage brands in which the company owns in the market include; Fanta, Coca-Cola, Sprite and Diet Coke. Company Mission The mission of the company states that; to refresh the world in Mind, Body and Spirit; to inspire the moments of optimism and happiness through our brand actions; and to create value and make a difference. Company Vision The vision of the company is embodied in six categories namely; Inspiring people to the best we can through provision of a better workplace. Offering a portfolio of drink brands to the world, that anticipates and satisfies peoples desires and needs. Nurturing a network of partnership that is winning and building a mutual society. Helping to build and support sustainable communities to make a difference by being responsible citizens. Being mindful of overall responsibilities while maximizing long term return to shareholders. Being a highly effective, lean and fast moving organization in terms of productivity. Coca-Cola SWOT Analysis in Matrix Form SWOT analysis is an important strategic planning mechanism for an organization analysis and identification of its strengths, weaknesses, available opportunities and threats faced in its business plans and objectives(Aaker, 2008). According to the 2016 Annual Report of Coca-Cola Company, a SWOT analysis of the company was done involving all the components of SWOT. In a matrix representation, this is the SWOT analysis of the Coca-Cola Company; Strengths Incredible identity of brands sold worldwide and strong customer loyalty. Robust distribution products. Strong and creativity in advertising and marketing of their products. Its signature logo, with known white and red colors and the jingle resound of the beverages for all ages. Weakness The poor water management system that is a main ingredient in the business leaves the Coca-Cola system with capacity constraints or higher costs that eventually affect the net profitability. The concern of the beverages being carbonated has increased the concerns over obesity and diabetes which they havent found a healthier solution Opportunities Through the brand identity and loyal customers, the company could be able to create newer products to broaden horizons of their current offerings. Threats The possibility of water reducing due to climate change, while water is their main commodity in the beverage business. The health related concerns and obesity threatens their future sales. Increased competition by other beverage companies like PepsiCo, Mondelez and Starbucks. The company strengths lie in; Advertisement and capabilities in marketing. The advertising expenses annually accounts for about 7% of the total revenue and is rated the world largest beverage advertiser(Aaker, Kumar, Day, 2008). The advantages received from advertisements are; The brand is highly promoted hence increased sales. The product features of the brand are well communicated to customers. New products in the market can be introduced effectively. The introduced brands message is well communicated to the public. According to a 2015 company report, advertisement and marketing expenses had generated revenue US$44.3 that translates to around 15.4%. It was rated second after PepsiCo Company in terms of revenue creation. Marketing and advertisement is therefore its secret to large customer attraction and maintenance of the competitive edge in the market. Product portfolio that is extensive and diversified. In over 200 countries, the company offers more than 500 brands in energy drinks, juices, water, diet and regular beverages, tea and coffee drinks. Out of their strong portfolio in brands, they have been able to own the largest beverage brands Of Sprite, Coca-Cola, Fanta and Diet Coke(Adeyemi Salami, 2010). Other brands in which it provides products to consumers include; Schweppes, Minute Maid, Dasani, Coca-Cola Zero, Ayataka among many others. The Competitive Profile Matrix (CPM) The Competitive Profile Matrix (CPM) is used by companies in the identification of its strengths, weaknesses and main competitors with respect to the design and strategic position(Alsem Kostelijik, 2008). For the Coca-Cola Company we shall look into the CPM with all the key success factors as below. Data courtesy of MBA Lectures (2010). Coca cola Pepsi Cadbury Schweppes Key success factors Weight Rating Weighted score Rating Weighted score Rating Weighted score Financial positions 0.08 4 0.32 3 0.24 3 0.24 Market shares 0.12 4 0.48 3 0.36 2 0.24 Brand images 0.10 4 0.04 4 0.40 3 0.30 Advertising 0.12 4 0.48 4 0.48 3 0.36 Product quality 0.12 4 0.48 4 0.48 4 0.48 Customer loyalty 0.10 3 0.30 3 0.30 2 0.20 Distribution 0.10 4 0.40 3 0.30 3 0.30 Product range 0.08 3 0.24 4 0.32 3 0.24 Geographical competition 0.10 4 0.40 3 0.30 2 0.20 Price competition 0.08 3 0.24 3 0.24 3 0.24 Totals 1.00 3.74 3.42 2.80 The data shows that the competitors total weighted score and ratings were lower thereby showing that the Coca-Cola Company enjoys a greater competitive advantage. The data also indicates that the company is strong in all areas in the competitive global market. The External Factors Evaluation (EFE) The External Factors Evaluation (EFE) matrix is also an important strategic management contrivance used for the business evaluation of the contemporary environment. It enables the company to be able to visualize on how to make best use of available opportunities and find factors of working on the threats that face them(Bonel Rocco, 2007). Below is an EFE matrix for the company, data according to MBA Lectures (2010). The External Factors Evaluation (EFE) Weight Rating Weighted score Opportunities Potentiality of growth in Europe and China 0.08 4 0.32 Consumers are conscious about their health 0.10 3 0.30 Food chain partnering with other companies 0.07 2 0.14 Increased percentage of drinking bottled water 0.08 3 0.24 improved usage of other smaller beverages 0.07 3 0.21 Diversity into complementary foods 0.06 2 0.12 Improved economic conditions 0.08 3 0.24 Threats Carbonated drinks has recorded significant low growth rate 0.07 3 0.21 The substitutes availability 0.06 4 0.24 Competition intensity from competitors like PepsiCo. 0.12 4 0.48 Greater demand for non carbonated drinks like juices 0.08 3 0.24 Higher market inflation 0.04 2 0.08 High costs of raw materials for use. 0.04 2 0.08 Competition of smaller competitors in the market 0.05 3 0.15 Totals 1.00 3.05 From the EFE matrix of the Coca-Cola Company, the companys strategies are well placed in terms of opportunity usage in relation to the existing threats. This is due to the total weighted score being above average(Cateora, 2008). In all the types of matrices, the total weighted score on the higher side should be 4 and the lowest 1 regardless of the total number of strengths and weaknesses or opportunities and threats. Internal Factor Evaluation (IFE) Matrix The internal Factor Evaluation matrix is also part of the approaches used in the management of organizations. Its used for the effective appraisal, identification and assessment of both the main strengths and weaknesses of a company in the formulation of strategies(Clow, 2007). The IFE matrix of the Coca-Cola Company is as follows; Internal Factor Evaluation (IFE) Weight Rating Weighted score Strengths Wide variety of products 0.08 4 0.32 Most valued brand in the world 0.09 4 0.36 High values in the market share 0.07 4 0.28 Global leader in soft drink industry 0.06 4 0.24 Demarcation 0.05 4 0.20 Boasts of a wide geographical expansion 0.05 4 0.20 Has a profit and financial position that is strong 0.04 4 0.16 Has distribution and production facilities that are effective 0.06 4 0.24 The company has very effective advertising and promotion approaches. 0.06 4 0.24 Weakness Restriction of beverage production only 0.07 1 0.07 The company has a long term debt that is very huge. 0.04 2 0.08 Bad reputation in India 0.05 1 0.05 The company is less aggressive when it comes global market standings. 0.08 1 0.08 Many products discontinuation 0.05 2 0.10 Wholesale prices disputes 0.06 1 0.06 Inferior debts to assets ratio of 0.99 0.03 2 0.06 Big gap in Iraq resumed set up 0.03 2 0.06 Bad image of coke due to new coke formula. 0.03 2 0.06 From the matrix, it can be concluded that if the total weighted score is below average, then internally, the organization is not strong, but if it is above average then internally, the organization is strong. Therefore, the Coca-Cola Company is strong internally, from the results of the table. The Coca-Cola Companys current business level and strategies The Coca-Cola Company is working very hard to maintain the competitive advantage in the global market despite the bottlenecks faced(Douglas Craig, 2013). According to their report on The 2015 Year Review documented in 2016, the strategies they have put in place to maintain their reputation in the market include; Profit Growth and Revenue Driving From the different market types in which the company operates, strategies are rooted on the segmented revenue growth. This also amalgamates the incentives given to employees in all the different segments(Foster, 2007). Growth is also encouraged in the up-and-coming markets through maintenance of affordable beverage prices and increasing the volumes of the beverages to sustain the markets towards future success. Hence, to achieve this, the company concentrates in balancing price with volume of their offerings. Brands and Business Investment The company had decided that the key to success is continued investment in their already accepted brands and improve their marketing/ advertising in quality and quantity. According to the report, the average value of expenses generated towards the advertisement strategy was increased to $ 2590 million(Hays, 2010). A partnership formed with Monster Beverage Corporation also added in the investment strategies in the category of energy. This partnership enabled the investments in brands like cold-pressed juices, Suja, China Green Culiagwang and the Fairlife ultra filtered milk that was mainly distributed in the United States. Increasing financial flexibility in order to increase efficiency Increasing financial flexibility enables the marketing investments produce good returns, thereby enabling cost reduction and enhanced efficiency. In-store promotion costs have been also cut, which increases the levels of supply chain all around the globe(Heckman, Sherry, Mejia, Gonzalez, 2010). According to the 2016 report about the development strategies documents that financial flexibility enabled the realization of $600 million in 2015 alone. Simplification of the company The Coca-Cola Company took advantage of the evolving consumer preferences and the rushed innovations created by the beverage competitors to realign their strategies and simplify their moves. This enabled the reformation of approaches that has kept them on top of the bar to date. Focusing on the Core Business Model The company focuses in always improving the brands in which they offer all around the world. Maintaining of a good relationship with their bottling partners has also increased their competency levels(Heijden, Driessen, Cramer, 2010). These partners have contributed significantly in the; optimization of systems involved in the manufacture and distribution of products, and the improvement of their overall performance. Bottling system refranchising, as part of their business model, enables the increased volume of bottle production which increases the volume of beverage stocked(Hubert Kenning, 2008). The results are the company being identified as the highest beverage and bottle producer that has given competitors very many sleepless nights. The Coca-Cola Companys current corporate level and strategies The Coca-Cola Company believes in efficiency in all its business through partnering and investments. Some of the corporate level strategies in which it involves itself include; Strategies on Growth The company uses varied growth strategies by investing in huge capital for all the business in over 200 countries. Being a corporation, the strategies have also various business operations that satisfy the different situations for their customers satisfaction(Keller, Parameswaran, Jacob, 2011). Having its own distribution and manufacturing system, has enabled them in curtailing the high expenses used for both manufacture and distribution. This has resulted in corporate horizontal growth especially in newer markets. Another corporate strategy in growth is the diversification of beverages like juices, coffee, mineral water and tea, which were not the original drinks that it was founded to manufacture. The results have enhanced competition with other top beverage industries and improved portfolio in business(Kumar, Teichman, Timpernagel, 2012). The growth strategies have recorded significant achievement of the companys strategic goals such as efficient management and control of the supply chain systems; enhance cost leadership, differentiation and internal management control. Strategies in stability When marketing conditions are not favorable for the company, it takes the decision of suspending its growth strategies, and otherwise concentrates on marketing efforts, quality control and supply chain. Economizing strategies When some departments or sections record little or no growth, then they are cut back for a certain period of time until any significant changes would be required to consider them back into the system. Some of the measure used in the retrenchment purposes involve; complete shutdown, budget cut for marketing and production and/or complete selling of the unit to private shareholders. Recommended strategies for improvement in both business and corporate strategies It is important to know that any business that is good calls for a continuous investment. The Coca-Cola Company should make a strategic decision of investing in more and better marketing for its various brands, increasing both the quality and quantity of its advertising. The company management must increase its spending on media advertising of its products(Lambert Schwieterman, 2012). The Company should use its funds to share very strong and more advertisements that will have some huge impacts on many people around the world. According to the latest reports, soft drinks are said to have moved from just being a niche to now become one of the fastest rising categories of products when it comes to the global soft drinks market today. The growing evident consumer focus on fitness and health has brought the changes in the global soft drinks markets(Malhotra, 2008). It is very clear that the consumption of most of the aerated drinks in the market is now headed for the biggest visible decline in most of the important markets around the world. The energy drinks have now got the greatest opportunity to make a significant mark regarding both revenue and volume sales. It is now clear that the energy drinks are now no longer just a preserve of the sportspeople and athletes as many people are now embracing them. Due to this unstoppable reality, it is expected that new consumers will now join into the ever growing folds of the global energy drinks market. The energy is projected to rise to a double digit by the year 2024 according to many analysts(Mangold Faulds, 2009). With these reports, the Company should now focus on producing energy drinks that emphasize health benefits, coming with the best strategies of branding and marketing its products. The branding and creative marketing strategies will be very crucial for the Coca-Cola company (Popkin Hawkes, 2016). According to latest reports, packaging will surely be one of the most defining trends in the soft drinks market. It will be as important as improving the formulation of a product. Packaging will be the most purchasing influencer to many consumers around the world(Montgomery Chester, 2009). The company should always reassess the product formulas to help in the overcoming of any negative publicity from the customers and other competitors in the market. The Coca-Cola Company has the potential of retaining its reputation in the market as the best beverage industry and maintenance of customer loyalty. According to (Mooij, 2013)l and(Douglas Craig, 2013), the company should improve and maintain their flexible market strategies and work on their innovation strategies to maintain their capacity in the global market. The authors also advice that the company can remove the bad image created by health concerns of junk food related to obesity and high sugared beverages by working on production of non sugared or less sugared drinks. Another recommendation for the company by the authors, (Mooij, 2013) and (Douglas Craig, 2013) , is that the company should diversify its business operations in other products in case the threat of water reduction due to climatic changes comes to happen. The already known brand of Coca-Cola and the overwhelming customer loyalty can be used to back the advertising of the new products they will create. Another recommendation from the authors is that the Coca-Cola Company can also maintain its leadership and market share by taking seriously the investments put on the growth strategies in all its markets. The building blocks of superior efficiency, customer responsiveness, quality brands and innovation capabilities can enable growth and sustenance in the global market. The company can advance its growth, according to Hill and Jones (2010), by maintaining their strategic commitment while diversifying in other fields, having knowledge of the capacity of their competitors; jealously guide their business by making imitation of their resources or strategies difficult(Rani, Maheshwari, Garg, Prasad, 2012). Strategies can also be put to improve the industrys dynamism in order to respond to any slight approaches by their competitors to remove them from the competitive edge. The company can invest a lot in areas that bring best returns, track the best practices and benchmark in areas they feel defeated in(Stark, 2015). The company should maximize on avoiding failure related cases, overcome inertia and proper understanding of the environment. Finally, the company can improve by increasing overall capital turnover and also increase the companys return on sales. References Aaker, D. A. (2008).Strategic market management. John Wiley Sons. Aaker, D. A., Kumar, V., Day, G. S. (2008).Marketing research. John Wiley Sons. Adeyemi, S. L., Salami, A. O. (2010). Inventory management: A tool of optimizing resources in a manufacturing industry a case study of coca-cola bottling company, Ilorin Plant.Journal of social science,23(2), 135-142. Jan Alsem, K., Kostelijk, E. (2008). Identity based marketing: a new balanced marketing paradigm.European Journal of Marketing,42(9/10), 907-914. Bonel, E., Rocco, E. (2007). Coopeting to survive; surviving coopetition.International Studies of Management Organization,37(2), 70-96. Cateora, P. R. (2008).International Marketing 13E (Sie). Tata McGraw-Hill Education. Clow, K. E. (2007).Integrated Advertising, Promotion and Marketing Communications, 4/e. Pearson Education India. Douglas, S. P., Craig, C. S. (2013). Dynamics of international brand architecture: Overview and directions for future research.DYNAMICS,21. Foster, R. J. (2007). The work of the new economy: Consumers, brands, and value creation.Cultural Anthropology,22(4), 707-731. Foster, R. J. (2012).Coca?Globalization. John Wiley Sons, Ltd. Hays, C. (2010).Pop: truth and power at the Coca-Cola Company. Random House. Heckman, M. A., Sherry, K., Mejia, D., Gonzalez, E. (2010). Energy drinks: an assessment of their market size, consumer demographics, ingredient profile, functionality, and regulations in the United States.Comprehensive Reviews in food science and food safety,9(3), 303-317. Van der Heijden, A., Driessen, P. P., Cramer, J. M. (2010). Making sense of Corporate Social Responsibility: Exploring organizational processes and strategies.Journal of cleaner production,18(18), 1787-1796. Hubert, M., Kenning, P. (2008). A current overview of consumer neuroscience.Journal of Consumer Behaviour,7(4-5), 272-292. Keller, K. L., Parameswaran, M. G., Jacob, I. (2011).Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Kumar, S., Teichman, S., Timpernagel, T. (2012). A green supply chain is a requirement for profitability.International Journal of Production Research,50(5), 1278-1296. Lambert, D. M., Schwieterman, M. A. (2012). Supplier relationship management as a macro business process.Supply Chain Management: An International Journal,17(3), 337-352. Malhotra, N. K. (2008).Marketing research: An applied orientation, 5/e. Pearson Education India. Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix.Business horizons,52(4), 357-365. Montgomery, K. C., Chester, J. (2009). Interactive food and beverage marketing: targeting adolescents in the digital age.Journal of Adolescent Health,45(3), S18-S29. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Peck, H. (2006). Resilience in the food chain: A study of business continuity management in the food and drink industry.Final Report to the Dep. for Environment, Food and Rural Affairs, Dep. of Defence Management Security Analysis, Cranfield University, Shrivenham, 1-193. Popkin, B. M., Hawkes, C. (2016). Sweetening of the global diet, particularly beverages: patterns, trends, and policy responses.The Lancet Diabetes Endocrinology,4(2), 174-186. Rani, B., Maheshwari, R., Garg, A., Prasad, M. (2012). Bottled waterA global market overview.Bull. Environ. Pharmacol. Life Sci,1(6), 01-04. Stark, J. (2015). Product lifecycle management. InProduct Lifecycle Management(pp. 1-29). Springer International Publishing.
Thursday, April 16, 2020
Since times immemorial people have exploring the mysterious connection between the man and the nature. The ancient people believed that life was governed by mysterious natural powers to which divine omnipotence was ascribed. With the coming of the industrial era, the distance between the man and the nature grew larger until a disastrous point was achieved when mechanical and artificial things substituted what would normally come from nature.Advertising We will write a custom critical writing sample on Museum Writing Assignment: Formal Analysis Paper specifically for you for only $16.05 $11/page Learn More However, in the modern era of environmentalism, people appear to be turning back to their origins in an attempt to save the planet from an ecological catastrophe. This tendency is reflected in modern art that chooses the unity of the man and the nature as one of its main topics. One of the examples illustrating the unity of the man and the nature is an artwork by Lloyd Walsh Flesh to Earth (1995). This is an oil on canvas diptych that consists of two images, 40 by 30 inches each: a rose in its full blossom and a torso of a mature woman with loose hair and arms crossed to cover her naked breasts . The thematic affinity of the two paintings can be traced in the way Walsh manages the formal elements: the color, the light, and the composition. Both paintings are performed in a brown color scheme that reminds sepia effects in photography. The light falls on both the rose and the woman from the right, which is emphasized by a distinct shift in the tints of the color from a very light beige to the darkest brown. Each of the two paintings has only one item depicted in it, which immensely focuses the viewerÃ¢â¬â¢s attention and evokes contemplation on the deeper meaning of the paintings. A second illustration of the connection between the man and the nature can be found in an artwork by Betty Ward Man with Sunflower, The man with the sun flower hand making love to the woman whose hair is a river (2004Ã¢â¬â2006). The first thing that turns the viewerÃ¢â¬â¢s attention is the medium of this 54 by 54 inches round image: it is a cotton embroidery set off with silk petals and put in a hand-carved metal frame. The composition of the artwork clearly comprises three zones. The right half of the embroidery depicts a body of a naked woman whose long luxuriant hair curls and flows in blue waves as the waters of a river. In the bottom left part of the embroidery, there is a body of a naked man whose green hair reminds grass blades and who is stretching his hand Ã¢â¬â in shape of a sunflower Ã¢â¬â to the woman. Yet another image is featured at the top left part of the embroidery: a woman sitting on a chair with her legs crossed.Advertising Looking for critical writing on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The body of the woman and the chair itself ar e done in shades of grey and black, which sets this image off as extraneous to the colorful unity of the other two bodies. Such a contrast suggests a semantic opposition between the world of nature filled with color and love, and the colorless world of civilization. Both works attracted my attention and won my appreciation by their sincerity and suggestion of a deeper meaning. Although it is possible to enjoy each of them simply for the beauty of line, color, light, and composition, it appears even more exciting to think about the ideas underlying the artworks. The titles of the works provide sufficient hints for deciphering their meaning. Flesh to Earth suggests categorizing the woman as Ã¢â¬ËfleshÃ¢â¬â¢ and the rose as Ã¢â¬ËearthÃ¢â¬â¢ and uniting them on the basis of their similar nature. The rose is splendid in its bloom, and so is the woman in her heyday. From this parallelism stems the idea that human life cycle is similar to that of plants, and thus the immediate conn ection between the man and the nature is established. An analogous idea comes to oneÃ¢â¬â¢s mind when looking at Man with Sunflower: the couple in love merge with each other and with powers of nature, while the image of a colorless woman remains solitary in the seclusion of civilization. Trough observation of modern artworks, it becomes possible to realize how much significance is given by artists to the connection between the man and the nature. The message of such artworks reads that only via this ultimate bond is happiness and harmony possible on this planet. Works Cited Walsh, Lloyd. Flesh to Earth. 1995. San Antonio Museum of Art, San Antonio, Texas. Ward, Betty. Man with Sunflower, The man with the sunflower hand making love to the woman whose hair is a river. 2004Ã¢â¬â2006. San Antonio Museum of Art, San Antonio, Texas.Advertising We will write a custom critical writing sample on Museum Writing Assignment: Formal Analysis Paper specifically for you for onl y $16.05 $11/page Learn More This critical writing on Museum Writing Assignment: Formal Analysis Paper was written and submitted by user Yaritza Reese to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Friday, March 13, 2020
The Dental Application Essay Process Throughout previous pages of this website, I have discussed the benefits of organizing your thoughts before writing your dental application essay. I have also gone over tips and ideas for writing such papers, as well as suggestions for making them stand apart from the rest. In essence, I have given you most of what you need to do in order to submit a stellar composition. Now, I would like to offer some suggestions on how to take care of yourself during the process. Being good to yourself is of paramount importance when writing graduate school admissions essays. As the author, the second that your state of mind starts to deteriorate, your written work does so as well. Therefore, in order to keep your mind and body functioning during the admissions essay writing process you must make sure you get adequate rest and nourishment. Something that I recommend to anyone writing a dental application composition is to take frequent breaks. Regardless of how badly you want to get the process over with, you absolutely must take breaks to keep your mind and body sharp. Not taking breaks will result in frustration, poor writing, and a pitiful final product. Another thing I recommend is to set aside specific time frames for writing your dental application essay. Give yourself a starting point and a breaking point and do not deviate from either one. If you can will yourself to work on your paper for one hour each day for two weeks (rather than twelve hours in one day), I guarantee your diligence will result in a stellar paper.
Tuesday, February 25, 2020
Nono - Essay Example This approach will not function properly in a group that is uncooperative, hostile or not evenly represented. Turnover may also take a long time, plus it also has limited external accountability (Ballou, 1916). This evaluation depends majorly on the skills of evaluators, but what the students need is someone who they are conversant with such as their teachers to evaluate them. Hogan, L. (2007). The historical development of program evaluation: Exploring the past and present. Charleston, Illinois: Eastern Illinois University. Retrieved 24th July, 2012 from http://wed.siu.edu/Journal/VolIInum4/Article_4.pdf Even though, involving many stakeholders will formulate chances of better results, some stakeholders tend to shut other stakeholders out of the program since they think that they are more experienced than the other stakeholders. For example, administrators, expert evaluators and parents may dismiss the opinions and views of the high school students because they may feel the students are inexperienced and not knowledgeable enough. Also, the expert evaluators involved will mostly shut the parents out of the evaluation without taking into consideration that parents only want the best for the children. These professional evaluators see parents as setbacks to their plans (Hogan, 2007). Students, on the other hand, might end up not cooperating with the evaluators (McCarthy, 2008). A way of preventing such a case is by stating the roles of each stakeholder early before the evaluation begins. It is vital for every stakeholder to know his or her duty in the program before the program commenc es so as to avoid any hindrances. It is also important for all the stakeholders to understand the roles of the other stakeholders so that they do not take each other for granted. Hogan, L. (2007). The historical development of program evaluation: exploring the past and present. Charleston, Illinois: Eastern Illinois University. Retrieved 24th July, 2012 from